This is part three of our article series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!
A Moment of Transformation
For luxury real estate marketing professionals who seek to gain or sustain market leadership building your personal brand is a necessity and finding your unique brand signal is an imperative. The pursuit of market leadership may seem on the outside like acquiring the lion's share of market share. But, it is actually the quest for tapping into your inner voice. When this occurs you most certainly will experience a transformational moment.
At the point when American Idol narrowed down the number of contestants to just ten, the show featured some stellar performances. Several of the contestants found their brand signal. Their voices and their performances were authentic -matching their talent and their innate artistic style. When you hear it you know it. The judges referred to it as having a "moment".
In sports, the term most often associated with this is "being in the zone". It is a time when what seemed unattainable manifests. It is a time when everything clicks. It is when a real estate deal falls into place and all parties are aligned. It is when you are in the flow of life.
About Adam Lambert's performance, Simon remarked," tonight you have become a tar". His performance moved Smokey Robinson, that week's mentor and songwriter ("Tracks of My Tears") to give him a standing ovation. This was Adam's transformational moment.
Tapping Into Your Inner Voice
Allison Iraheta sang "Papa Was A Rolling Stone" which brought rave reviews from the judges. She found her voice, found her brand signal and connected to the core of her being. What is particularly remarkable about Alison is that she is only 16 years old. In this performance, according to one of the judges, Alison tapped so deeply into her inner voice, her unique brand signal, it was, "from God, you cannot teach that!"
Once you find your unique wavelength, once you tap into your inner voice, you cannot go back to the same old way of doing things without a feeling of angst. Your talent grows; your performance gets better and better. You cannot accept anything less.
True market leaders compete only with themselves. They constantly keep reaching for their best and look to improve no matter what the circumstances are. They like the leading edge, they constantly explore it. They don't let themselves be swayed by events of the day. They mind their own business. They consistently stay on their brand signal.
Ron and Alexandra Seigel are the managing partners of Napa Consultants, International the leading luxury real estate marketing firm, specializing in web design, personal branding, and company branding. Gain the competitive edge in your luxury real estate marketplace. Visit our highly acclaimed blog, the Language of Luxury. "Get Fluent. Get Affluent!"Read the entire AMERICAN IDOL SERIES at http://www.NapaConsultants.com/popular-articles
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